Sunday, April 05, 2009

An unintended cultural insight

Google has an interesting feature where it tries to guess what you're going to type. So if you type part of a word or phrase, it shows you a list of common ways to complete that phrase from its search history. It seems to censor certain words, but for the most part, you get a clear view of what people are searching for.

One of the curious side effects of this is that it reflects the mood of our times. Try typing in "overcoming," and see the most common results. Now try "mormon," then "lds," for an interesting view of both sides of the coin (Mormons refer to themselves as LDS far more often, thus searches for 'lds' will find mostly things that Mormons are typing in, while searching for 'mormon' will find what others are asking about them).

If this kind of stuff interests you, Google also keeps a site where they show what the most common searches are over time. Look at www.google.com/trends.

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